Forget what the marketing gurus are saying about the numbers of customers in each age cohort - be it The Greatest Generation or The Millennials.
Only 'votes in the ballot box' count on election night - and the very young and very old might buy a lot of drugs ---- but neither tends to vote very much.
Boomers : dominant voter bloc
This dominant voting bloc could choose to elect governments determined to slowing human carbon output in the atmosphere.
Or they could, once again, put in office government leaders committed to tossing ever more carbon dioxide into the heavens, all in the name of ever faster 'growth'.
Boomer voters will decide election night results for the next few decades ---- right up to the presumed climate change tipping point.
But unlike their growth-oriented parents or their survival-oriented children, the boomers - as a group - are genuinely conflicted and divided.
All the result of growing up as the Transitional Generation between modernity and postmodernity....